We all know that social media appears to have taken over the world, we use it everyday – scrolling through page after page to keep in touch with friends, work, catching up on news and now we are even using it for weddings.
I have seen a huge increase in clients asking for social media details to be included on their wedding stationery. It’s a fantastic way to keep your guests updated on details, and to showcase your special day.
So, how can we use social media to make our special day that little bit more spectacular?
Research your Themes
Obviously this is a given. What bride or groom doesn’t head straight to the internet to research ideas. Ask for recommendations on Facebook. Scroll through Pinterest and create a wedding board, or two, or as many as like; one for each element of your wedding (dress, flowers, invitations, food… ). Remember to make these private if you don’t want ‘Sharon’ down the road stealing your ideas!
Set up a private Facebook group with your wedding guests, for your bridesmaids or family – you can have as many as you like. It’s a great way to keep everyone updated of any alterations, or additional details they might need to know, without going to the hassle of trying to contact everyone individually. Obviously there will be those that don’t use Facebook, but this will lighten the load for you slightly.
It’s also a great place for everyone to share photos of the run up to the wedding and of the big day. If you’re not a fan of Facebook then set up a WhatsApp group, but do be prepared for your phone to beep constantly.
Celebrate your Big Day with a Hashtag
This is huge right now. With the popularity of Instagram and Twitter forever growing, bride and grooms are all choosing to add a hashtag to their stationery.
Excite your guests with images of the run up to the wedding and your planning journey. And after the big day sit back and enjoy as people post photos of the fun they had (you will be busy and you may not get to see what everyone is up to).
Do remember to set some guidelines though. Brief your ushers and bridesmaids about what you do and don’t want so that they can keep an eye on guests and enforce the ‘rules’. You may want to be posting photos from the minute you wake up, or you may want certain moments to remain private, make sure that everyone knows and don’t forget to advise your guests not to be snapping and tweeting throughout the ceremony!
Pick a hashtag that is personal to you. Do a search before hand to check that it isn’t already being overused. Hashtags like #ourwedding or #we’regettingmarried will leave you scrolling through photo after photo of couples you don’t know. Try amalgamating your names or adding a date. Just don’t make it too long, you want your guests to be able to type it in quickly and correctly.
Feeling a Little Apprehensive?
If you really want social media to be involved in your wedding day, but are a little cautious about images that may appear of you (let’s be honest, there will definitely be a photo of you looking gormless into space, or chomping down on a piece of cake), then bump up your privacy settings on sites like Facebook. This way you can control which photos do and which don’t appear on your profile.
Make your day a celebration and get everyone involved!
Do you have a business that goes through peaks and troughs? I do! One month you are so busy you’re not even sure how you manage to function, working until the early hours of the morning every day and weekend. And then you have a month when… nothing. There is the odd job here and there, but all of a sudden you find yourself with time to spare. This sounds like a luxury right? Time to replenish that lost sleep, sit and relax in front of a boxset. True, this is what should happen. But panic hits!!
I go through this stage every few months, and every time I go into a crazy panic that my business is failing and it’s time to pack it in.
The reality is that shortly it will be chaos again and I’ll be mega busy and I’ll wonder why I didn’t stop and take a break whilst I had the chance.
So, what to do when your business has a quiet moment?
Buff up your marketing – you are your own marketing tool. Update your website, social media accounts, blog.
Get noticed – improve your online presence. Are there any free advertising sites that you can enlist on?
Network – visit local or online groups of like-minded people. Take out your contact book and reach out to potential clients.
Work on new products – Have you had an idea for a new item but just not had the time to work on it? Do it now!
Pricing – look at your pricing structure – is it still relevant. Do you need to increase your prices?
Organise – organise your office. Get all that admin sorted that you have been putting off for months and months.
Relax – embrace this time and look after your mental health. Chances are you’re going to be super busy again soon. Take the time to relax in preparation, and remember DON’T FEEL GUILTY! You’ve earned this. Catch up with friends you may have neglected, enjoy family life, go for a massage. You may feel like you’re being lazy when all those around you are working, but chances are that when you’re busy you work twice as hard as everyone else, you deserve this!
It’s been an exciting week here at Mrs K Designs. I had my first official interview! Eeek! You may remember earlier this year I designed a logo for the new blog The Mama Journal. Well, the lovely Rupa decided I was a good candidate to feature on her blog. So exciting and very nerve racking. I tend to hide behind my logo and get really embarrassed about putting myself out there, so this was a big deal for me; especially as the interview was so personal.
Helen Killip, 36, lives with husband Andy, daughter Libby, 4, and Laurie the cat, in Burbage, Leicestershire. She set up Mrs K Designs, a design company, while on maternity leave in 2014.
I wake up…
At 7am to Libby, our personal alarm clock, shouting, “it’s 7 o’clock, time to get up!”. After sleepy morning hugs, (one of my favourite things), it’s straight to the kettle for a cup of tea. This usually goes cold as I’m ushered to play with trucks or put on my best doctor’s impersonation. I’ll have a bowl of fruit for breakfast in an effort to be a little healthier.
I usually wear…
Jeans and a t-shirt. I don’t spend a lot of money on clothes to be honest. If I do splash out, I’m a sucker for Joe Browns because their clothes are so quirky and beautiful. I do love shoes though – owning every pair of Ruby Shoos is the dream!
My working week…
is Wednesdays, Thursdays and Fridays and I spend the rest of the week with Libby. Realistically, like many self-employed people, I work every day. Three days just isn’t enough time, so I’ve spent many evenings working until the wee hours of the morning trying to fit everything in. When Libby starts school in September (gasp!) I’ll be working five days a week, and I’m hoping this makes things a little easier and a little bit more consistent.
I am very lucky to be able to work from my office at home. My working day begins at 8.45am after the frantic pre-school run! I need tea to function, so this is my first priority, followed by checking and responding to emails (although I’ve probably checked these on my phone in bed before I even got up). Then I organise my projects and start work. Every day is different as each project is unique. One day I can be designing a logo and the next I’m creating wedding stationery. I love the variation.
I’d always thought about having my own business, but it was Andy that really made it happen. He was so supportive of me and my work, if it wasn’t for his encouragement I wouldn’t be where I am today – I have a lot to thank him for. In 2014 I went on maternity leave and that was the push (no pun intended) I needed. I had a few weeks before Libby was due so decided to set up my website and contact a few local businesses looking for work. People said I was crazy, I should be resting in preparation for motherhood, but in my mind it was now or never.
The best part of my job is…
The ability to fit work around life is a big bonus. And obviously designing, I love it – there is nothing more satisfying than a client coming to you with a vague idea and then being able to produce something completely beyond their expectations. It was, and still is, hard work, but it has given me the freedom and the time that I wanted to raise my daughter.
I honestly couldn’t get through every day without the support and love of my friends and family (a bit cliché I know). But they are amazing and somehow manage to keep me sane.
My biggest inspiration is definitely my mum. She is an amazing, strong, beautiful woman. I often hear people moaning that they are turning into their Mum – I hope I DO. If I’m half the woman she is then I’ve done myself proud. I hope that one day Libby feels the same about me!
The worst part of my job is…
Working really long days. After a jam-packed day of playing with a four year old, all you want to do is sit down and put your feet up, but deadlines are looming. I can’t let a project ‘sit’ and I pride myself on getting everything completed as soon as possible, which means I push myself to the very limit. This has definitely had a huge impact on my life and wellbeing. I recently went through a rough patch where I was working constantly and also trying to fit in family and social life. I was exhausted. It’s no good having a successful business if you can’t enjoy life. I’m now learning to manage my time a little better, put myself and my family first, and make sure I don’t burn myself out.
When I remember, some toast and some fruit. I get so involved in my work that I sometimes forget. Most projects span over a couple of days, so I’ll pick up where I left off in the morning. At the end of the day, I like to cover my computer screen with post-its of jobs to do tomorrow.
In the evenings…
We all have tea together between 5 and 6pm, and then it’s bed time for Libby at 7pm. Libby loves a roast dinner so we quite often have a mid-week roast – we take it in turns to cook! If I’m not working, I’ll sit in front of a box-set or read a book. I usually go to bed at about 11pm, but I have been known to get in at 7.30pm with a Horlicks and a good book!
Helen at Mrs K Designs provided us with gorgeous bespoke stationery including menus, table plan and table names.
I’ve mentioned this wedding in a previous blog post (so beautiful), but I have to mention it again now. I am so honoured to have been featured in an article written on Rock My Wedding’s website. It may only be a little mention, but everything counts right? Plus I’m listed as a supplier. I love the feeling of being a little bit famous.
Have a read, it’s really interesting to read about a wedding from the bride’s perspective, plus it’s a fantastic website:Jade and Steve’s Wedding.
Helen designed this order of service for my wedding!
I’ve mentioned previously that the Indian Wedding Order of Service is by far my most popular item. The problem is, when you have an item that you think is selling well, you let it sit stagnant, just revelling in the success. Sometimes though you need to give it a revamp, let your customers know that you’re still developing ideas; ideas that will benefit them and their occasion.
The new programme is very similar to the old one, but now it’s smaller. A single A5 page printed on both sides. It’s cheaper for you and less to read for your guests.
I LOVE Pinterest! I really do. I love browsing for ideas for my house, for gifts, for upcycling, but using it for business…wow, that’s a whole new ball game! I started a Pinterest page years ago, but I didn’t really do anything with it business wise. But today I have pinned, pinned, pinned. I’ve created boards galore to showcase my work. Now I just need to work out how it really works. Any suggestions on how to boost sales using Pinterest is very welcome.