Do you have a business that goes through peaks and troughs? I do! One month you are so busy you’re not even sure how you manage to function, working until the early hours of the morning every day and weekend. And then you have a month when… nothing. There is the odd job here and there, but all of a sudden you find yourself with time to spare. This sounds like a luxury right? Time to replenish that lost sleep, sit and relax in front of a boxset. True, this is what should happen. But panic hits!!
I go through this stage every few months, and every time I go into a crazy panic that my business is failing and it’s time to pack it in.
The reality is that shortly it will be chaos again and I’ll be mega busy and I’ll wonder why I didn’t stop and take a break whilst I had the chance.
So, what to do when your business has a quiet moment?
Buff up your marketing – you are your own marketing tool. Update your website, social media accounts, blog.
Get noticed – improve your online presence. Are there any free advertising sites that you can enlist on?
Network – visit local or online groups of like-minded people. Take out your contact book and reach out to potential clients.
Work on new products – Have you had an idea for a new item but just not had the time to work on it? Do it now!
Pricing – look at your pricing structure – is it still relevant. Do you need to increase your prices?
Organise – organise your office. Get all that admin sorted that you have been putting off for months and months.
Relax – embrace this time and look after your mental health. Chances are you’re going to be super busy again soon. Take the time to relax in preparation, and remember DON’T FEEL GUILTY! You’ve earned this. Catch up with friends you may have neglected, enjoy family life, go for a massage. You may feel like you’re being lazy when all those around you are working, but chances are that when you’re busy you work twice as hard as everyone else, you deserve this!